quarta-feira, 4 de junho de 2008

The Attention Crash

Steve Rubel em seu blog Micro Persuasion chama a atenção para um conflito que começa a se instalar nas corporações. O déficit de atenção, principalmente das novas gerações que se vêem forçadas a conviver com gerações anteriores, que ainda buscam “foco” nas atividades.

"The Gen Yer's, it seems, do a far better job of coping with massive amounts of information. It's not uncommon for a lot of folks to be running Meebo with a dozen IM windows going at once, Facebooking, emailing and talking on the phone. And they're productive! Those of you who have kids I am sure see the same in your home."

“Boomers and Gen Xers in the workplace will soon be outnumbered by Millennials. As this occurs, everyone will need to develop the same kind of coping skills. I don't have the answers, just tips. But our entire career path depends upon it.”

Rubel lista ainda uma série de textos de blogueiros e da grande mídia que discutem o tema.

Via Micro Persuasion

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